The 2016 ACDI/VOCA Annual Report was designed to create a deeper connection with our audience by showcasing real stories of impact. The print version featured an innovative design with shorter pages inserted within spreads, highlighting firsthand accounts from beneficiaries whose lives were transformed by our programs. These inserts also provided a dynamic way to present key project highlights and impact data.
To extend our reach, we launched an interactive online and mobile-friendly version, making the year’s accomplishments more accessible to a global audience. A targeted social media and email campaign successfully drove engagement, resulting in a 45% email open rate and over 1,000 views in the first month.
Project completed while at ACDI/VOCA
