This organization’s annual report was designed to create deeper connection and engagement by showcasing real stories of impact. The print version featured an innovative design with shorter pages inserted within spreads, highlighting firsthand accounts from project participants. These inserts also provided a dynamic way to present key project highlights and impact data.
To extend the reach a targeted social media and email campaign successfully drove engagement making the year’s accomplishments more accessible to a global audience. The results included a 45% email open rate and over 1,000 views in the first month.
Project completed while at ACDI/VOCA
