TikTok tips for organizations

TikTok is a social media network with growing potential — use it if you want to build brand awareness, especially with the Gen Z audience.

Some quick tips:

• Be authentic, create a voice and personality for your brand and stay consistent, share your personality and direction with your content creators
• Follow what’s trending but make sure you stay authentic to your brand
• Use TikTok as a resource — they want to help organizations succeed on their platform: See TikTok for Good
• Music is integral to the experience and should never be an afterthought. The content on Girls Who Code looks like mini music videos that are great on style
• TikTok allows users to support non-profit organizations in their profile. Encourage your users like American Heart Association
• Pay to boost your posts if you have the budget
• Pick a color: use your brand colors to help your organization stand out like March of Dimes with their purple and One More Child with their standout lime green
• Use stickers, emojis, and text overlays intentionally and always connect it to the video/content
• Really think about content and messaging. Be interesting or provide a resource to you audience. American Red Cross does this really well