CAESART is a new national research and development center addressing the urgent need for high-quality science instruction and assessment for young elementary-grade learners. I designed a versatile logo where science education was at the forefront and establishes the center as a knowledge hub while also showcasing innovation and technology. The design balances the focus on early science learners with the seriousness of the work, appealing to educators, researchers, and policymakers alike.
I created five concepts offering a flexible approach to visually represent the project, featuring diverse styles, taglines, color palettes, typography, and logo marks.
The chosen design reflects the project as a dynamic collection of scientific elements, including atoms, leaves, and roots/neurons. These symbols come together to form a cohesive circle, emphasizing the project as a central hub of knowledge and learning. Also showing proposed report covers and Powerpoint template designs.
Completed while at Education Development Center