The Massachusetts Ambassador Project is a participatory, peer-to-peer strategy that trains men of color with a history of substance misuse to lead conversations about the intersection of problem gambling and substance misuse in their community. This innovative approach is designed to reach populations at higher risk for problem gambling.
The project’s logo was developed in close collaboration with the ambassadors themselves, ensuring it resonates with their experiences and the communities they serve. Their direct involvement shaped a visual identity that reflects empowerment, trust, and the project’s core mission of education and support.
Impact:
- The ambassador-led approach fostered deeper community engagement, making conversations around problem gambling and substance misuse more relatable and accessible.
- The collaborative logo design process ensured a sense of ownership and pride among ambassadors, strengthening their connection to the initiative.
Identity also included style guide, PowerPoint template, business card designs.
Completed while at Education Development Center
