The objective: Design a bold, highly visual social media template system that captures attention while maintaining professionalism and trust. The templates emphasize critical safety messages through striking typography and compelling imagery. To ensure seamless adoption, I developed an implementation guide and provided training, empowering the team to create impactful communication campaigns independently.
Impact:
- Streamlined CSN’s content creation process, saving time and ensuring consistency.
- Increased engagement rates through more visually compelling posts.
- Expanded CSN’s reach, helping more families access essential safety information.
Building on the success of the social media designs, I then refreshed the CSN logo and its sub-brands. I crafted a cohesive yet distinct visual identity for all three brands and modernized their event banners and fact sheets to align with the updated brand system.
Featured:
Social media template design
Social media created by CSN team
Social media guidance doc
Refreshed logos and guidance
Factsheets
Web banners
Completed while at Education Development Center
